Nobody told you.
Your book was supposed to pay you six figures.
Introducing $100K Book Secrets: How to Write, Publish, and Monetize a Book That Creates $100,000+ of Revenue — Every Year
As Featured In
My name is Graham Cochrane.
I have two traditionally published books. One is a USA Today bestseller. One is a #1 Amazon bestseller. Together they've sold tens of thousands of copies.
And for years, they made me almost nothing.
Then I self-published my third book, The Effortless Business — no agent, no publisher, sold exclusively on my own website for $29.
In the first 90 days, it generated $192,450.
And it hasn't slowed down since. Months later, that same book is still generating over $30,000 a month. — not from a relaunch, not from a new campaign, just the same system running in the background.
Same author. Same writing ability. Same audience, more or less. Completely different result.
The difference wasn't the writing. It was the model.
The Depressing Math
The math behind book royalties
(and why most authors stay broke)
Here's the math nobody tells you before you sign a publishing deal.
Every hand that touches your book takes a cut before you ever see a dime. The publisher takes theirs. The agent takes theirs. The bookstore takes theirs.
On my traditionally published books, I make roughly $1.50 per copy.
And if you think self-publishing solves this, think again — Amazon alone takes anywhere from 30% to 65% of your book's revenue, depending on the format and pricing. By the time everyone's been paid, there's almost nothing left for the person who actually wrote the thing.
Even in the best case — no ads, pure organic sales — the average self-published nonfiction paperback nets its author somewhere between $4 and $9 per copy. Add in the advertising most self-published authors need just to get discovered, and that number often drops to $1 to $4.
But by using the $100K Book Secrets method, when I sell a copy of The Effortless Business — a $29.99 book — I make over $50 in profit per copy!
Read that again. A book that costs $29.99, and I profit more than $50 every time someone buys it.
That shouldn't be mathematically possible. And I promise you, it's not a typo. I'll show you exactly how below.
Same Book. Wildly Different Payout.
$1.50
$4–$9
$50+
Traditionally Published
Self-Published on Amazon
often $1–$4 after ad spend
The $100k Book Secrets Model
$1.50 versus $50. That's not a marketing difference. That's a completely different business model wearing the same “I wrote a book” clothing.
And that $50 is just what hits my account on day one. The math gets even better over time. I'll show you the exact figure below.
Most authors — traditionally published or self-published — never see this, because nobody shows them the alternative. They just assume the royalty check is what a book is worth.
It isn't. Not even close.
Most authors are only getting paid in one phase. Here's what they're missing.
There are actually three distinct phases where a book can pay you. Most authors optimize for one — and ignore the other two entirely.
Before you write it.
Some authors chase a traditional advance — the dream of getting paid before the book exists. And it is a great idea. The problem is a traditional advance is nearly impossible to get, and even when you land one, it's almost always all the money you'll ever see. You got paid once, upfront, and that's it. My model gives you your own advance — one you never have to pay back, available to any entrepreneur regardless of platform size.
Every time you sell it.
This is where most authors focus all their energy — and where the traditional model fails them most visibly. $1.50 per copy if you're traditionally published. $4 to $9 on Amazon. Some try to solve this by giving the book away entirely, hoping to make it up on the backend. But a free book attracts free people. With my model, the book itself is profitable from the moment someone buys it - to the tune of $50+ per copy sold.
Long after it’s sold.
This is where the real money lives — and where almost no author ever thinks to look. Every copy sold is the beginning of a relationship, not the end of a transaction. Readers become clients. A simple system running in the background keeps nurturing that relationship long after the purchase — quietly generating tens of thousands of dollars in coaching revenue every single month, from people who started with a $29 book.
Most authors pick one phase and leave the other two empty. This program teaches you how to capture all three — so your book pays you before you write it, every time you sell it, and long after it's sold.
Sound Familiar?
The five things I hear from almost every author
If any of those sound familiar, you haven't failed. You were just never shown the model.
Introducing
A 6-week live coaching program teaching you the exact system I used to generate $192,450 in 90 days from a $29 book — so you can stop hoping your book helps your business, and start engineering it to.
This isn't a “how to write a bestseller” course. I'm not going to teach you plot structure or how to land a traditional publishing deal — I've done that, and it's not where the money is.
This is the business architecture behind the book. And it comes down to four things:
You Get Paid Before You Write It.
I'll show you exactly how to structure this so the money shows up before the manuscript is finished — not after. It's one of the most counterintuitive parts of this whole system, and a big reason the book ends up better than one written alone in a room, guessing at what readers want.
It's Profitable Day One.
You make real money on the actual books sold. This isn't a loss leader. It isn't a “free plus shipping” model where you hope to only make money on the back end. The book itself is profitable — and it becomes an easy door for people to become clients.
It Becomes a Client Machine After.
The book stops being “the thing” and becomes what it was always meant to be: the door. After people buy it, the real relationship starts. On the back end, readers become real clients — the same $29.99 book that pays you on day one keeps paying you every time one of them says yes to more.
No Launches. No Relaunches. Just Ongoing Income.
My own launch was deliberately low-key — no exhausting campaign, no relaunching every quarter. Just a book, pointed at the right funnel, installed as a permanent asset. Six figures in 90 days, and it's kept generating $30,000+ every month since — without ever “launching” in the way you've been taught to dread.
The Curriculum
What we'll build together over six weeks
The Real Number
Remember that $50-per-copy number?
It's actually the floor.
I told you I net over $50 on every $29.99 copy of The Effortless Business — day one, after printing and shipping.
That number is real. But it's only the beginning.
Because the book doesn't stop working after someone buys it. It keeps nurturing the relationship, building trust, and quietly bringing you clients who never needed a sales call — people who bought a $29 book and decided, on their own, that they wanted to go deeper.
When you factor that in, the real revenue per copy isn't $50. It's $358.65.
That's the number this system is built to produce. And inside this program, I'll show you exactly how to build every layer of it — so your book isn't just profitable on day one, but keeps compounding long after.
The Fit
Is this for you?
- ✓You've written a book — or you're planning to — and you want it to actually drive revenue and clients, not just sit on a shelf
- ✓You've published traditionally or self-published and you're frustrated your book isn't making meaningful money
- ✓You're a coach, consultant, or speaker who knows a book builds authority but has no idea how to turn it into a sales system
- ✓You've been told “just write a book” to grow your business, but nobody gave you a roadmap beyond royalties
- ✕You're looking for a “how to become a bestselling author” course
- ✕You want a get-rich-quick book funnel with no real offer behind it
- ✕You're not willing to build something once and let it run
What's Included
Everything you need to build the machine
- ✓6 Weeks of Step by Step Live TrainingI walk you through each stage of the book funnel build, one week at a time
- ✓Q&A Coaching With Me on Every CallThis isn't a pre-recorded video course. Bring your specific book, your specific offer, your specific business, and get direct feedback in real time
- ✓Lifetime Access to ReplaysGo back through the material as you build
- ✓A Repeatable, Scalable SystemBuild it once, and every future book you write becomes another six-figure revenue stream layered on top of the same machine
The Investment
This system generated $192,450 in 90 days from a single $29 book — and it's continued generating over $30,000 a month in additional revenue since. Implement this system in your own business and it's realistic to expect $100,000 a year or more in new revenue. That makes this training easily worth 10X its price tag: $10,000.
You're not paying that today.
That's the full 6-week live coaching program, the complete book funnel blueprint, and lifetime access to every recording — for less than a fraction of what it's actually worth.
Doors close Monday, August 10th at midnight EST — live training starts Thursday, August 13th.
Monday, August 10th · Midnight Eastern
Common Objections
Let's just say them out loud
We Start Soon
Mark your calendar: 6 live sessions
This is a live program with a real start date and a real group of people building alongside you — not something you can binge whenever you get around to it. Here's exactly when we meet, all at 2:00 PM Eastern:
Check your calendar now. Every replay is yours for life if you can't make one live — but I'd encourage you to show up live wherever you can. That's where the real breakthroughs happen.
Six Months From Now
Your book is worth $100,000 a year. It just doesn't know it yet.
Right now, your book — if it exists at all — is either sitting half-finished, or sitting on a shelf doing nothing but making you look credible. Every reader who buys it says “great book” and disappears. You're still trading hours for dollars, still chasing the next launch, still wondering why the thing everyone told you would change your business hasn't changed anything.
Six months from now, that can be a different story:
- ✓Your book is finished — written in a weekend, not dragged out over years
- ✓It's live, selling, and paying you between $50 and $350+ per copy sold
- ✓Every podcast you're a guest on, every Instagram post, every YouTube video ends with people buying, not just liking
- ✓Readers you've never spoken to are becoming clients you never had to cold-pitch
- ✓It keeps going — not a launch you have to relive every quarter, but a permanent asset quietly doing the work while you focus on the parts of your business you actually love
When implemented the right way, your book can quite literally become your early retirement plan.
That's not a hypothetical. That's the system behind $192,450 in 90 days, and $30,000+ every month since. The only question is whether it's built around your book, or still just an idea for “someday.”
Your book should be paying you. Let's build that.
Live training starts Thursday, August 13th — and I mean live. This isn't an evergreen course you can buy any day of the year. We're building this together, week by week, starting with this group and no one after. This is literally a one and done training.
Two traditionally published bestsellers. A USA Today list. A #1 Amazon ranking. And almost nothing to show for it financially. One self-published $29 book changed all of that — in 90 days. This program is how you build yours. But only if you're in before Monday, August 10th at midnight EST. If you're in, you need to enroll before the doors close. There's no late add once Week 1 begins.
Questions before you join? Reach out and I'll answer them personally.
Monday, August 10th · Midnight Eastern